Insights and Data from Optimove on Euro 2024 Betting Trends
CRM marketing solution provider Optimove has just unveiled its latest insights into bettors' wagering intentions for Euro 2024. This report, compiled by Optimove Insights, offers a detailed examination of the wagering and communication preferences of the average European customer.
Betting Behavior and Preferences
The findings of the report reveal intriguing patterns in betting behaviors. Notably, more than half of bettors (58%) exhibit active betting behavior, placing bets on one or more games every week. Furthermore, 29% of bettors are inclined to bet on several games each week. In addition, a substantial 76% of respondents wager at least once a month.
When it comes to bet types, over/under bets are the most favored, attracting 46% of bettors. Close on the heels are prop bets, which draw the interest of 39% of bettors. Parlays round out the top three, favored by 35% of the respondents.
As for the events that attract the most bets, 57% of bets are placed on Champions League and European tournaments. Around 54% of bets are placed on national league season games. Meanwhile, national tournaments or friendlies draw in 48% of bets, and national cup games are favored by 46% of bettors.
Euro 2024 Betting Trends
Euro 2024 is set to be a major betting event, with 84% of bettors planning to place wagers on the tournament, even if their national team is not participating. Live betting during games appears to be highly popular, with a whopping 83% of bettors engaging in this form of wagering.
Player performance is cited as the key factor influencing a bet, noted by 52% of respondents. Expert analysis and betting promotions are equally influential, each impacting 47% of bettors. This demonstrates the significant role of both insider knowledge and promotional activities in bettors' decision-making processes.
Marketing Challenges
The report also highlights some of the marketing challenges faced by the industry. Many respondents have abandoned specific platforms due to an overwhelming number of marketing messages or irrelevant content. This highlights the fine balance operators need to strike to keep bettors engaged without overwhelming them with communication.
Industry Implications
The insights from this report serve as a cautionary message for sportsbook operators to tailor their communication strategies thoughtfully. They point to the importance of personalized, relevant content to maintain bettor engagement and loyalty. Operators are advised to take note of these preferences to avoid the pitfall of bettors abandoning their platforms due to excessive or irrelevant marketing messages.
Moreover, these results provide a clear guide for sportsbook operators aiming to deepen player loyalty and optimize customer lifetime value. Euro 2024 presents a golden opportunity for operators to build stronger relationships with both current and new players. As quoted in the report, "The results of this report provide a clear guide for sportsbook operators to deepen player loyalty and optimize customer lifetime value." Furthermore, the report adds, "Euro 2024 is an incredible opportunity for operators to build even deeper relationships with both current and new players."
In summary, the Optimove Insights report unveils critical trends and preferences among bettors that can significantly impact sportsbook operators' strategies. These insights pave the way for enhanced engagement and optimized marketing tactics that cater to bettors' needs and preferences. For operators, paying heed to these insights could make the difference between gaining a competitive edge and falling behind in the bustling landscape of sports betting.