The Los Angeles Kings have unveiled a new logo that draws inspiration from the storied 1990s Gretzky era. This updated emblem seeks to bridge the past and the present, reflecting the impact Wayne Gretzky had on the team's branding during his tenure.
Reviving the Chevron Design
The new logo revitalizes the "Chevron" design iconic to Gretzky's era with the Kings. This revival is more than just a nod to the past; it serves to connect historic moments with the team’s future ambitions. At the top of the new logo, "Los Angeles" is prominently featured, asserting the team's pride in representing their city.
Combining Classic and Modern Elements
Additionally, the logo incorporates an updated version of the original 1967 crown, encapsulating the franchise's rich history and its evolutionary journey through the decades. This redesigned logo reimagines elements from the early 90s jerseys, striking a balance between honoring past glories and aligning with contemporary aesthetics.
The new emblem replaces the former logo that was unveiled in 2008. The Kings dedicated two years to working on this redesign, ensuring it honors the past while also resonating with today's audiences. The design process involved extensive effort and collaboration, with input from both past and current players.
Extensive Collaboration
Luc Robitaille, the team’s President, emphasized the extensive collaboration that went into creating the new logo. "This has been an extensive and collaborative process, and we are thrilled to roll this out to our fans and the city of Los Angeles," said Robitaille. "This evolution is rooted in our 57-year history and embraces the elements of our eras."
Robitaille also pointed out how the process involved feedback from players, both past and present. "It also involved interface and feedback with players both past and present, and it sets the stage for extensions and new iterations in the future," he remarked.
Organizational Pride and Future Prospects
Kelly Cheeseman, COO of Anschutz Entertainment Group which owns the Kings, expressed the pride felt throughout the organization in welcoming this new era. "From ownership to our players, our organization is proud to usher in a new era of LA Kings Hockey. We are excited for our fans to be part of this with us," Cheeseman stated.
The new logo will be available for purchase starting Friday, June 21 at the Crypto.com Arena's Team LA Store. This launch event presents an exciting opportunity for fans to own a piece of this new chapter in the Kings' history.
A Fusion of Historic and Contemporary
In sum, the redesigned logo honors the past and embraces future possibilities, embodying a fusion of classic and modern elements that aims to resonate with fans. This careful balance ensures that the logo is a thoughtful reimagining rather than a mere redesign.
The Los Angeles Kings have succeeded in creating a symbol that not only pays homage to their rich history but also looks forward to the future. Fans and players alike can take pride in this emblem that encapsulates both the legacy and the ever-evolving spirit of LA Kings Hockey.